…retail space are distinct in customers mind, and hence, variety of offerings delights the customer. In F&B, since brand and retail space are inseparable in customer’s mind, same physical space can’t claim expertise of different cuisines. That’s why you dont have “multi-cuisine” world famous restaurants. You dont expect a Pizza Maker to produce the Best Biryanis, and a burger chain to make extra-ordina…
Jaydeep, I really like the thoughts and analysis in this article.
However I think you comparison is not quite fair. In retail you are only looking at the end of the value chain, whereas in F&B retail you are including manufacture from the ingredients. The better multi-cuisine outlet for your comparison is a department store foodcourt or like Eataly in the US.